Finding out why there was so much attrition on the product page.
Customers have specific questions they want answered before buying. This was revealed through sales team interviews and customer surveys.
Finding out why there was so much attrition on the product page.
To be "data-driven".
Customer surveys revealed how customers described what they bought. It was different than how the company described it on the website.
To be "data-driven".
To be able to track the customer journey from click to sale.
The status of leads from the website form and phone calls weren't being tracked.
To be able to track the customer journey from click to sale.