Audits & Research To Get Better Marketing Results
Digital Marketing Audits
That show you where your marketing is leaking money.
Gain A Competitive Advantage
Increase Revenue and Profits
Get Insights In How Your Customers Think
Paints A Clear Picture For Your Growth Strategy
Our Marketing Research Company Will Answer These Three Questions:
1. What Do You Focus On For Growth?
There are five ways you can grow your company's profits.
If your goal is to maximize revenue and not just conversion, it's important that you understand how your numbers play together.
That's why we include a revenue modelling tool with our audits.
Our research will make it clear which lever you should pull for the biggest, fastest commercial gain.
2. Why Do People Buy From You Instead Of Competitors?
What are your points of difference in your customers eyes? These are the features you can emphasize that will move your prospects to action. They are your differentiators.
We'll help you identify what they are and understand which ones are more important than others.
3. Why Aren't Visitors Converting?
Get a satellite photo of your digital marketing and website's current performance.
It will show you your low hanging fruit, other potential opportunities, and the kind of money at stake with each one.
You'll also get honest answers to these questions:
- Where your funnel is leaking revenue
- What parts of your funnel require your attention now
- Which traffic segments are a waste of money
- What your return on investment from a proactive agency might be
Kevin Mailey
Manager - North America
Mammoth Equipment & Exhausts
I was uncertain of the ROI....
“Receiving the marketing audit. I feel like we got a good understanding of where we sit in the market and greater confidence. This is valuable information to see how we compared with our competitors. An interesting exercise to review yourself through the lens of your customers.
I liked the Limbic map. The virtual heatmap showing where we need to position our marketing messaging. I found this to be powerful.
- It exposed what is important to the customer, not to us,
- Showed us how poorly our website was performing, and;
- Unearthed key points of persuasion for customers.
I would absolutely recommend this. I think it is invaluable to have an unbiased party assessment. Sometimes we can't see the forest for the trees. Being caught up in the whirlwind. Assuming customer sentiments and why customers chose us. It's enlightening to see the actual methodology and the Growth Roadmap delivers just that.
Well worth the investment. We'll have this done regularly. Due to the rapidity of change across markets, customers, and competitors!”
What's Included With Our Marketing Audits?
Analytics Health Check
Making sure your analytics is setup correctly. So we can believe the numbers we pull from analytics.
Expert Heuristic Analysis
Analyzing your top landing pages and funnel for emotional resonance and value dynamics.
Mouse Tracking
Setup and watching replays of mouse recordings in problem areas of your site.
Scroll and Click Heatmaps
This helps to answer how far people scroll on your important pages and where they click?
Analytics Deep Dive
Leaving no rock unturned analyzing audiences, technologies, devices, funnels, goals, etc.
Customer Surveys
Get in the heads of your customers, learn why and how they buy, and identify sources of friction.
Staff Interviews
Understanding your support and sales team. Helping us to understand customers through their eyes.
Marketplace Analysis
Study your marketplace. Looking at competitors, industry experts, and customers on social media.
Value Proposition
Looking through the lens of your customer we analyze your funnel for their value dynamics.
LiveChat Log Analysis
Extract the top questions, problems, and pages people are experiencing on your website.
Exit Surveys
Identifying sources of friction in your funnel by asking the right question on the right page.
User Testing
Understanding what stops people from doing something through recorded live sessions.
A/B Testing Ideas
A huge list of hypotheses for testing ranked by potential for impact.
