A/B Testing To Know What Changes Make Profits
Get More Winning A/B Tests
From hypothesis creation, test setup, and measuring results beyond significance.
Get Winning Tests That Actually Make An Impact On Profits
Our specialists will help you:
- Understand what you can do to increase profits.
- Setup processes and tests that help you win.
- Be confident in the impact your changes are making.
- Do testing right. (Or you end up just spinning your tires thinking you’re doing something but you haven’t left the parking lot.)
A/B Testing Results From Client Work
David Rawlings
CRO Expert - Specialist
Funnelista
I wasn't really sure what to expect...
“They were the first CRO consultant I've worked with that weren't trained by Conversion Rate Experts, so I wasn't really sure what to expect.
They worked on one of my accounts and soon proved all my apprehensions totally wrong getting win, after win, after win.
They constantly showed themselves as original thinkers coming up with test ideas that would never enter my mind, which I love.
They're naturals. Also really nice to work with. Softly spoken, caring, considerate and trust-worthy. I highly recommend working with The Lean Optimizer.”
What's Included With Our A/B Testing Programs
Accurate Results
With multiple stopping rules and the use of frequentist or bayesian statistics.
Hypothesis Creation
Every test should enable you to learn more about your customers.
Test Analysis
Segmenting your results to find insights and learnings.
Setup & Development
Setup of the tool to coding out the test with quality assurance.
Pre-Test Checklist
How long to get valid results based on your traffic and how many people will see the test.
Mentoring
Empowering and teaching your team through the whole process.
Test Priortization
Knowing what to test first based on potential impact and ease of development.
Bandwidth Calculations
How many tests can you run per year and which pages have the most impact.
Test Page Mockups
Communicate ideas around hypotheses with mockups.
Reporting
Know the impact the program is having on your business and marketing channels.
Customer Theory
After each test we document what we learn about your customers. The one who knows their customer the best wins.
A/B Testing On Any Platform
Optimizely
VWO
Google Optimize
